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Mobile Website, RWD or Mobile Apps? What will best in 2020?

Mobile applications, as well as responsive and mobile websites. Solutions tailored to the display of smartphones or tablets, as well as to the growing needs of users of mobile devices, should be treated on a par with “classic” websites. Let’s check what is the meaning of mobile devices? What type of website to choose and when to decide on a mobile application?

The Importance of Mobile Devices – Why is it worth implementing Mobile Solutions?

The increase in traffic on mobile networks is noticeable and is constantly growing. Telephones and tablets are increasingly replacing computers for us – they are always available and thanks to that we can make transfers, check e-mail, do shopping, check bus timetables or find out which route to take to avoid traffic jams at any time. Therefore, website owners wanting to maintain or increase interest in their services or products are required to respond to the expectations of internet users and to rebuild pages or create mobile applications. 

Why? Because if a website is not adapted to mobile devices, it “crumbles” and its use is significantly more difficult. Overlapping elements, too large or too small fonts, and buttons, problems with navigation, the need to view the page by pieces (and sliding your finger on the display to see the whole) – these are just some of the features of the pages that are not suited to the displays of small devices. To avoid similar problems, mobile and responsive websites are created, as well as applications for phones and tablets. Check how they differ from each other.

Mobile or Responsive Web Design (RWD)?

Websites adapted to mobile devices are divided into 2 types – responsive and mobile websites. * Mobile websites are those created only for mobile devices and operate independently of their classic versions. They are much smaller and are usually simplified versions of websites designed for computers – with fewer graphics and sometimes also information. Thanks to this, they load faster and do not require high data transfer. Mobile pages are a separate entity – they usually have a slightly different address than the home page (the letter ‘m’ is added before the address, e.g. m.filmweb.pl). 

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Therefore, if you are the owner of e.g. an online store and you are introducing a new product for sale, you need to update the data on the main website and its mobile version. The advantage of mobile sites is the relative ease of design, as well as lower (than in the case of responsive) costs of creating them. 

* Responsive web design (RWD), unlike mobile, are not separate versions of the main pages. The responsive website adapts to the display resolution of mobile devices, but it is the same page that users see on their computers. You can buy active Instagram Followers UK for your social media needs. Therefore, its update does not require any additional actions. Responsive websites are universal – they fit both computer monitors as well as smartphone and tablet displays. Responsive websites are often more visually appealing than mobile websites. In addition, they have a much more beneficial effect on are not separate versions of the home pages. 

The responsive website adapts to the display resolution of mobile devices, but it is the same page that users see on their computers. Therefore, its update does not require any additional actions. Responsive websites are universal – they fit both computer monitors as well as smartphone and tablet displays. Responsive websites are often more visually appealing than mobile websites. 

In addition, they have a much more beneficial effect on are not separate versions of the home pages. The responsive website adapts to the display resolution of mobile devices, but it is the same page that users see on their computers. Therefore, its update does not require any additional actions. Responsive websites are universal – they fit both computer monitors as well as smartphone and tablet displays. Responsive websites are often more visually appealing than mobile websites. In addition, they have a much more beneficial effect on as well as smartphone and tablet displays. 

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Responsive websites are often more visually appealing than mobile websites. In addition, they have a much more beneficial effect on as well as smartphone and tablet displays. Responsive websites are often more visually appealing than mobile websites. In addition, they have a much more beneficial effect on positioning and significantly improve their position in search engines. This type of site is particularly appreciated by Google. For some, the downside of RWD pages may be higher than for mobile pages, the cost of creating them, as well as a higher degree of complexity. Creating RWD pages requires conducting numerous tests on various browsers and matrices.

What type of page should you choose? If you want to create a website from the beginning, it’s worth focusing on the responsive version. However, if you do not plan to rebuild the site, you can choose the mobile version. It is also worth remembering the frequency of introducing changes – in the case of e.g. online stores that require frequent updates, the responsive website will be more convenient and will save time.

Or maybe a Mobile Application?

Mobile applications are gaining more and more supporters – both among mobile device users and website owners. Applications are not identical to mobile websites or RWD pages. To install the application on the device, the user must download it from Google Play or AppStore, and above all – learn about it. Therefore, in the case of mobile applications, their proper promotion is extremely important.

Mobile applications give users the ability to personalize settings, and also facilitate access to functionalities that users use most often. Their existence is justified when they offer users useful functions that facilitate certain activities (e.g. shopping, making transfers or checking connections). If applications are to make life easier for users, they should not be versions of websites. What would be the point of the application, which gives exactly the same as a website, and requires downloading and installing it on your phone? We are gaining advantage by Technology inovation on daily basis.

Phone applications are useful especially when the user often performs certain activities (especially using his own account). These include, for example:

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Banking applications,

  • Mobile payment applications (e.g. SkyCash),
  • Applications for checking public transport connections
  • Taxi ordering applications (instead of calling, just order a taxi with a few clicks),
  • Online store applications.

In addition, applications can use the so-called native features of mobile devices such as calendar, GPS and camera. Another advantage of some applications is the ability to use them offline, which is not allowed by websites.

What to choose – a Mobile Application or a Website?

Well-designed mobile applications are convenient to use and facilitate access to the most important functionalities, thanks to which users increasingly value their availability. However, they should not be overestimated and treated as replacements for websites. Therefore, the best solution is to create both a mobile or RWD website and an application (and treat it as an addition – extension of the website). If you are wondering whether it is better to create a mobile website or an application, investing in a website will be a more beneficial solution. It is usually there that users direct their first steps, and only then find out about the existence of the application.

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